ARK Works


creating meaning with content

Viral Videos and You

Nothing can replace a good book, but text has its limitations — especially on the Internet where content is rapidly evolving. A video paints a picture that text never can, no matter how gifted the author or expansive the reader’s imagination. That’s why I’ve been training myself in the fine art of video, both the editing and the shooting part. You should, too.

I admit I’m no Orson Welles, but that’s kinda the point. The barrier to entry is lowering dramatically: a $200 Flip video camera, a Mac with some video editing software, a bit of patience, and You Tube is all you need to be a “professional” video person. Even if you’re a professional in quotes, video these days is simple and has that homemade feel. Case in point:

A Sunday afternoon playing basketball with my husband can turn into something (arguably) entertaining and tell a story. Watching a mini movie sure beats telling someone, “We shot some hoops on Sunday in San Francisco at a park.”

(If you want to see more of my videos, the professional ones, many can be found on the Cisco Channels blog I manage.)

Filed under: stories, web 2.0, , , ,

At long last…

keyhole-post11I have a confession to make: I’ve been a writer and journalist for 15 years, but never blogged for myself or by myself. Sure, I’ve blogged for others — PC World, TechSoup, the Anita Borg Institute, Cisco — but this time, I’m in the driver’s seat. I’ve often cursed myself for lacking the wherewithal to start a blog sooner, promising, “This is the day when I will launch my blog.” But that day never came. Such is my blogging sob story. Finally, the clouds have cleared, launch day has arrived, fingers are poised over the keyboard, and that’s what counts.

To me, blogging is online voyeurism at its finest. That’s exactly why I’ve been a lover of blogs for ages, stalked friends’ blogs, and even read the blogs of those I don’t know. Blogs tend to be more intimate, casual, raw, and reek of much more truth than a polished piece of magazine prose.

So why start a blog now, at a time when there’s actually a decline in blogging in favor of shiny new-fangled tools like Facebook, LinkedIn, Friendfeed, and über popular micro-blogging site Twitter? All I can say is that the time is right and I have my reasons.

Being a word nerd, editor, social media geek, writer, journalist, marketer, business developer, I’ve got a unique perspective to share. This is the first of many blog posts and I hope you’ll return to read my editing tips, grammar tips, content diatribes, interviews with experts, reporting, opinions, best practices, and tips for crafting content that will best serve your readers and deliver your message. Because, after all, you can’t save the world without great content!

Filed under: stories, , , ,

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November 2020